We craft experiences, and build brands to maximize value and keep people delighted.
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Experience Transformation
To unlock your brand's full potential.
We provide support and direction at the 3 different levels of your brand-building journey.
Brand Development.
Journey to Brand Clarity.
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Overview
We guide your brand through a strategic journey that clarifies your identity, voice, and position in the market.
Service
Brand Strategy
Define what makes your brand authentic, relevant and different. We create your brand purpose, bring coherence to your brand architecture and help you use your brand strategy to achieve your business goals.
DELIVERABLES
- Brand Diagnosis
- Brand Positioning
- Strategic Narrative
- Brand Definition
- Brand Architecture
- Creative Strategy
Verbal Identity
Articulate how your brand’s personality will live through words. We help you harness the power of language to stand out from your competitive landscape and connect with your audiences.
DELIVERABLES
- Name and Naming system
- Personality, Tone of Voice
- Brand Storytelling Framework
- Messaging
- Signature stories
- Tagline
- Brand Language
- Copywriting
Visual Identity & Systems
Develop a brand language and design system to express your brand powerfully. We create the foundations of your visual identity: from the toolkit of its defining parts, to the principles of how it’s used.
DELIVERABLES
- Design Principles
- Graphic Element
- Visual language
- Art Direction
- Key Visual assets
- Imagery
- Design system
Motion & Sonic Identity
Define how your brand is heard and how it moves. We create sonic identities and motion languages to give it life through broadcast and beyond.
DELIVERABLES
- Storytelling
- Brand films
- Sound design
- Motion Language
- Broadcast
Cultural Identity
Build impactful propositions to ensure your brand is lived from the inside out. A strong proposition for your current and future employees so you can attract and retain the best talent.
DELIVERABLES
- Brand Behaviour
- Guidelines
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Experience Architecture.
Fixing the Experience Gap.
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Overview
We ensure that the experience of your brand across every touchpoint delivers consistently on your promise.
Service
Brand Experience
Grounded in your brand’s essence, context, and industry insights, we craft experiences that resonate. We assess your current brand experience, identify gaps, and implement strategies to enhance interactions and bring your brand to life across all touchpoints.
DELIVERABLES
- Experience Briefing
- Experience Strategy
- Experience Design
- Interaction Design
- Brand Blueprint
Customer Experience
Based on your brand, its context, broader trends and user research we create and shape brand experiences. We analyse your current experience, identify opportunities and optimisation areas to bring your brand to life across all your touchpoints.
DELIVERABLES
- Product/Service Strategy
- Journey Mapping and Optimisation
- Experience protocols
Employee Experience
Drawing from your company culture and values, we design employee experiences that foster engagement and loyalty. We evaluate your existing practices, identify improvement areas, and implement strategies that enhance the employee journey from recruitment to retention.
DELIVERABLES
- Employer Branding
- Employee Value Proposition
- Employee Engagement
Business Design
Take a creative approach to envisioning your future business and create a compelling plan to get there. By discovering untapped markets, ecosystems, and potential revenue streams we open up new opportunities for your brand and business.
DELIVERABLES
- Organisational Design
- Business Model & Strategy
- Business Roadmap
- Value Proposition Development
- Innovation and Co-Ideation Sessions
- Ecosystem Architecture
Service Design
We use the service design methodology to envision and prototype products and services across multiple touchpoints. We optimise how your users interact with your brand, by creating or reshaping the products and services within your ecosystem.
DELIVERABLES
- User Research and Testing
- Product/Service Conceptualisation
- Service Blueprint
- Prototyping
- Product & Services Creation
Brand Application Design
We bring your brand to life across various platforms and mediums. By translating your brand identity into tangible and digital touchpoints, we ensure consistency and impact through design, development, and implementation across every brand interaction.
DELIVERABLES
- Website
- Merchandise
- Graphics
- Development Oversight
- Spatial / Environmental Design
- Social Media
- Stationery
- Collateral Design
- App Development
- Packaging Design
- Prototyping & Testing
- Wayfinding & Enviromental
- Editorial/Print Design
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Brand Symphony.
Enable Consistent and Coherent Expression.
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Overview
We ensure that the experience of your brand across every touchpoint delivers consistently on your promise.
Service
Go To Market
From campaigns to collateral, we support your brand’s launch and development, ensuring it succeeds in its market.
DELIVERABLES
- Brand Launch
- Activation Roadmap
- Brand Campaigns
- Brand Film
- Brand Implementation Plan
Guardianship
We collaborate with your marketing and HR teams to guide and adapt a brand over time, to ensure brand equity is built and KPIs are met.
DELIVERABLES
- Guidelines and Oversight
- Design management
- Brand Training & Workshop
- Onboarding (Training)
- Handing over
- Ongoing Strategy
- Consultancy
- Brand governance
- Collaborations and Partnerships
Brand Optimization
We define criteria, then measure and adapt your brand’s progress over time, making it a valuable indicator of your business’ overall success.
DELIVERABLES
- Brand metrics
- Brand KPIs
- Concept testing
- Measurement & Analytics
- Brand health check
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"Soji and his team have done a very fine job of closing the difference between theory and practice when it comes to strategy"
Charles
"The EpisodX experience has been nothing short of excellent, from the collaboration to the way the team took out time to understand the process we were undergoing to the outcome"
Fayokemi
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